MONDAY · AUG 10 · SALES FORECAST
The forecast grades itself.
July, scored
July closed overnight. We forecast $410K and sold $426K, so we ran 4% ahead, and the miss is really one flavor: Ginger Peach came in 900 cases over plan while Yuzu Lime ran 200 under and Blood Orange 100 over.
| Plan | Actual | ||
|---|---|---|---|
| Ginger Peach 12-pack | 8,200 | 9,100 | +11% |
| Yuzu Lime 12-pack | 6,400 | 6,200 | −3% |
| Blood Orange 12-pack | 4,900 | 5,000 | +2% |
| July | 19,500 cases · $410K | 20,300 cases · $426K | +4% |
June's miss was one assumption: the Blood Orange promo lift we planned didn't land, so the July plan dropped it.
I'd carry the new Ginger Peach pace forward, and I've written the proposal up with what it moves and what it costs.
Illustrative example
The score posts every month against what actually sold, good or bad, and the plan is never quietly rewritten to hide a miss.